Was It a Sellout or a Smart Exit? The New Belgium Brewing Debate
In this episode of Ethical Exits, co-hosts Hannah and Caitlin discuss the complex, headline-making sale of New Belgium Brewing. Known for its iconic Fat Tire Ale and its pioneering commitment to employee ownership and sustainability, New Belgium was once a model for purpose-driven business. But when the company sold to Kirin—a multinational with ties to Myanmar’s military regime—the impact world took notice.
Through this candid, guest-free conversation, we unpack:
The rise and radicalism of New Belgium’s culture
The pressure cooker of scaling with an ESOP
The ethical cost of choosing the wrong buyer
And why the path to an "ethical exit" is rarely clear-cut
If you’re a founder, employee, or advisor wrestling with the trade-offs of impact, legacy, and liquidity, this episode is a must-listen. Because sometimes, the hardest part of an ethical exit is defining what “ethical” actually means.